Learning on the job is very valuable; it's a more practical and easy way of learning new skills. I have learnt a lot more here in six months than in one year at uni.
It is more rewarding than being in a cycle of learning and exams with no practical application to real life. In such a fast-paced industry where technology is moving so fast, apprenticeships offer a first-hand opportunity to learn the most up to date skills and developments.
Developing my skills set and confidence, being able to work on real-life clients and work and talk about the M&S campaign I have worked on.
It's a better way of learning – more practical and rewarding. It has given me the opportunity to be mentored in a working environment by professionals.
Feeling responsible and like an adult, and being treated like one of the team instead of a student.
Technical skills in SEO and how to apply them, how to leap from academia into work, and to work in a team. I have also learnt more professional communication and planning skills.
If you don't know what you want to do, an apprentice is a great way to explore opportunities.